Sansar Tec

Media and Entertainment

To maximize revenues, you’ve got to keep viewers coming back

Streaming content went mainstream in 2020, and now the key is to monetize investments. By optimizing content value chains to minimize churn, our end-to-end approach opens the door to success. We partner on everything from content and distribution to presentation and growth

Segments we serve

Broadcasting

Data and insight that make a difference

Broadcasters face unparalleled challenges. Streaming services have forever changed the entertainment content landscape. Piracy, customer churn and sub-optimal advertising strategies cost the industry billions of dollars annually. Cognizant helps broadcasters optimize the content value chain and minimize churn. Let our team engage your audiences and improve management of media assets and rights.

Filmed entertainment

Speeding time to market

Media and entertainment companies have invested heavily to deliver optimal entertainment experiences. But our research finds underinvestment in technologies that transform middle- and back-office functions. To help companies become high-performing organizations, we partner with them to optimize legacy business models, modernize data and applications, and automate processes that speed time to market.

Gaming

Game on

Livestream subscriptions, esports and multiplayer online games have driven demand for gaming entertainment—as active participants and viewing fans. Add 2020’s accelerated demand, and the growth opportunities have never been greater. Cognizant helps you thrive in today’s online and mobile gaming markets by engineering fast, cutting-edge experiences and engagement.

Music

Tune in to new opportunities

Like many forms of entertainment, music’s business models have undergone a major overhaul as the streaming services became front-runners. As competition spikes, growth will come from expanding into new markets, transforming employee experiences and modernizing infrastructure and applications. Let our experts help you tune into the opportunity ahead.